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Full-spectrum revenue operations

We don't pick a lane between strategy and execution. We do both.

Four integrated service lines, delivered through one engagement.

Every BTCS scope is anchored to a measurable revenue outcome, and sequenced so it actually finishes.

Mapping a workflow with sticky notes on a wall
Service lines

Four integrated service lines.

Strategy and execution, delivered through one engagement and anchored to a measurable revenue outcome.

  • Revenue Operations Strategy & Process Design

    We orchestrate the full revenue system: lead lifecycle, pipeline governance, MQL and SQL criteria, and cross-functional handoff protocols. Every process tied to a business outcome, documented, and built so your team owns it.

    • Lead lifecycle
    • Pipeline governance
    • MQL / SQL
    • Handoff protocols
    • Sales motion
  • CRM & Marketing Architecture

    Salesforce, Marketo, Pardot, and HubSpot: architecture, data-quality remediation, custom development, and governance. We are brought in when environments are complex. That is where we do our best work.

    • Salesforce
    • Marketo
    • HubSpot
    • Pardot
    • Data quality
    • Governance
  • Business Intelligence & Revenue Analytics

    The reporting infrastructure that gives leadership real visibility: funnel health, pipeline performance, and multi-touch attribution. Power BI and Tableau builds that drive decisions, not just display data.

    • Power BI
    • Tableau
    • Azure Synapse
    • Attribution
    • Funnel diagnostics
  • AI Integration & Intelligent Automation

    Past whether to adopt AI, into the practical work of doing it well: clean data foundations, AI-assisted scoring and forecasting, workflow automation, and custom tooling integrated directly into your stack.

    • Power Automate
    • Power Apps
    • AI scoring
    • Forecasting
    • Custom agents
How we work

Find the issues. Build the foundation. Enhance with AI.

AI on a broken foundation fails. We diagnose where revenue leaks, fix the systems underneath, then layer automation on top, in that order.

  • Find the issues

    Diagnose the real leaks.

    The StreamlinePro™ Impact Matrix and Process Mapping surface where revenue actually breaks down, not the surface symptoms. You see every handoff, delay, and decision point.

  • Build the foundation

    Fix the systems underneath.

    CRM architecture, lead lifecycle, attribution, BI infrastructure, and governance, rebuilt so the operation actually works and your team owns it.

  • Enhance with AI

    Multiply a working system.

    AI-assisted scoring, forecasting, automation, and custom tooling layered on a clean foundation. AI multiplies a working system; it amplifies a broken one.

Engagement formats

Multiple ways to engage, scoped to where you are.

Start with the 1-day Workshop or embed us for the long haul. Every format anchors to a measurable revenue outcome.

  • StreamlinePro™ Workshop

    The 1-day entry point. Identify revenue leaks, prioritize them, and walk out with an actionable roadmap.

  • Multi-department StreamlinePro™

    8 to 16 weeks. Full framework deployment across multiple revenue functions, with execution support.

  • CRM & Marketing Architecture

    Scoped to project. Salesforce, Marketo, HubSpot, and Pardot: architecture, remediation, and custom development.

  • BI & Analytics Builds

    Scoped to project. Power BI, Tableau, and Azure Synapse: funnel, pipeline, and attribution.

  • AI & Custom Tool Development

    Scoped to project. Power Automate, Power Apps, and custom AI agents. Integrated, not bolted on.

  • Retainer / Fractional RevOps

    Monthly retainer. Embedded senior RevOps support without the full-time-hire overhead.

Where to start

Not sure which layer is leaking?

Take the 2-minute RevOps Impact Score. We'll show you exactly which layer is leaking the most revenue, and which BTCS service maps to it.

2 minutes

RevOps Impact Score

  • See where revenue is leaking across five layers
  • A score per layer and the service that maps to it
  • Free, with no sign-up wall

1 day

StreamlinePro™ Workshop

  • One day with your revenue leadership
  • Identify and prioritize the highest-impact leaks
  • Leave with an actionable roadmap